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O2-O3

• Define overall CRM and Loyalty strategy, including long-term customer retention and engagement goals.
• Set team OKRs and KPIs (e.g., Retention Rate, Repeat Purchase Rate, LTV, Active Member Rate).
• Lead and manage across-functional team (marketing, data, automation, content, operations).
• Collaborate closely with Product, Sales, IT, and Customer Service teams to align data flow and customer experience.
• Manage CRM budget, monitor performance, and report ROI of loyalty initiatives to top management.

• Bachelor’s degree in Marketing, Business Administration, Data Analytics, or related field.
• 1–5 years of experience in CRM, Loyalty Program, or Customer Data Analytics (depending on level).
• Strong analytical and problem-solving skills; proficiency in Excel, Power BI, or similar tools.
• Strong strategic thinking and leadership in data-driven customer engagement.
• Hands-on experience with CRM platforms (e.g., LINE OA).
• Excellent analytical, communication, and stakeholder management skills.
• Excellent communication skills and cross-department collaboration.
• Good command of English (both written and spoken).
• Fresh graduates with strong analytical skills and interest in CRM are welcome.

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