Job overview
The Performance Marketing Specialist is responsible for planning, executing, and optimizing digital marketing campaigns to drive measurable results for our clients. This role requires a data-driven approach, strong analytical skills, and a deep understanding of digital marketing platforms.
Responsibilities
Campaign Management:
* Develop and execute performance-driven digital marketing campaigns across various channels, including but not limited to Google Ads, social media advertising (Facebook, Instagram, etc.), and programmatic advertising.
* Manage campaign budgets and optimize bidding strategies to maximize ROI.
* Monitor campaign performance and identify areas for improvement.
Data Analysis and Reporting:
* Analyze campaign data using tools like Google Analytics, platform-specific analytics, and other data visualization tools.
* Generate regular reports on campaign performance, providing insights and recommendations for optimization.
* Track key performance indicators (KPIs) and ensure campaigns meet client objectives.
Optimization:
* Conduct A/B testing and other optimization experiments to improve campaign performance.
* Continuously optimize targeting, creative, and landing pages to increase conversion rates.
* Stay up-to-date with the latest trends and best practices in performance marketing.
Collaboration:
* Work closely with other team members, including creative, content, and account management teams, to ensure campaign alignment.
* Communicate effectively with clients regarding campaign performance and recommendations.
Platform Proficiency:
* Maintain strong working knowledge of the main advertising platforms, and stay up to date on changes within those platforms.
Qualifications
Qualifications:
* Bachelor's degree in marketing, business, or a related field.
* Proven experience in performance marketing, preferably in an agency setting.
* Strong understanding of digital marketing platforms and analytics tools.
* Excellent analytical and problem-solving skills.
* Strong communication and collaboration skills.
* Ability to work in a fast-paced environment and manage multiple projects.
* Additional 1 skills that would be a bonus include:
* SEO knowledge
* Experience in E-mail marketing.
* Experience in content marketing.
Key Skills:
* Google Ads
* Facebook Ads Manager
* Google Analytics
* Data analysis
* Reporting
* A/B testing
* Optimization
Contact
- [email protected]
- 02-038-5639
- https://brandstromx.co.th
