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What does a Business Development Executive (Sales) do at Un-titled Lab?

As part of our Business Development team, you will be the front line of growth for Un-titled Lab and Header House by UNL. Your primary mission is to identify, reach out to, and qualify new business opportunities — filling the pipeline with prospects that match our capabilities. You will be the first point of contact for many prospective clients, opening doors through proactive outreach and building initial trust. You'll work closely with the Head of Business Development (and the MD) to develop proposals and participate in pitches, while collaborating with our Strategy and Creative teams to ensure we present compelling solutions.

Key Responsibilities

Prospecting & Lead Generation

• Research and identify potential clients across CPG industry, such as, F&B, personal care/beauty, supplements, household items, and medicines.
• Execute outbound outreach through cold calling, email campaigns, LinkedIn engagement, and social selling.
• Attend industry events, seminars, and networking sessions to build professional relationships and generate leads.
• Qualify inbound and outbound leads based on budget, timeline, and strategic fit criteria set by the Head of BD.
• Maintain a consistently healthy pipeline of qualified opportunities in the CRM system.

Initial Client Engagement

• Schedule and conduct initial discovery meetings to understand prospects' business challenges.
• Present Un-titled Lab's and Header House's credentials, capabilities, and relevant case studies.
• Identify whether the prospect's needs align with our services and flag opportunities to the Head of BD.
• Maintain regular follow-up communication with prospects throughout the sales cycle.
• Document all client interactions and meeting notes in the CRM for team visibility.

Proposal Support & Pitch Participation

• Support the Head of BD in preparing proposals, credentials decks, and case studies.
• Coordinate with Strategy and Creative teams to gather inputs for pitch materials.
• Participate in client presentations and pitches as a supporting team member.
• Prepare meeting briefs, competitive research, and background materials ahead of pitches.

Sales Operations & Reporting

• Track and report on personal outreach activities, meetings booked, and pipeline status weekly.
• Maintain accurate and up-to-date records in the CRM system.
• Analyse own performance data to identify areas for improvement.
• Contribute to sales forecasting by providing accurate pipeline data.

Cross-Functional Collaboration

• Translate prospect needs into clear internal briefs when preparing proposals with Strategy and Creative teams.
• Support the team in client meetings where additional commercial context is needed.
• Share market intelligence, competitive insights, and client feedback with internal teams.

What Else?

• Stay informed about industry trends, competitor activities, and market opportunities.
• Identify emerging opportunities and market gaps and flag them to leadership.
• Support Un-titled Lab's business development activities including content and events.

What do we want to see?

Skills & Capabilities

• Strong sales drive with a hunter mentality — energised by outreach, not afraid of cold calls.
• Excellent verbal and written communication skills in Thai; working proficiency in English.
• Persuasive presentation skills with the ability to articulate our value clearly.
• Natural relationship builder who enjoys connecting with new people.
• Self-motivated and disciplined — can manage own activity pipeline without constant supervision.
• Resilient and persistent in the face of rejection.
• Organised and detail-oriented in CRM usage and follow-up.

Qualifications

Must Have

• Bachelor's degree in Business, Marketing, Communications, or related field.
• 2-4 years of B2B sales or business development experience, preferably in creative agency, marketing services, or professional services.
• Demonstrated track record of meeting activity-based and pipeline targets.
• Experience using CRM systems (ClickUp, HubSpot, Salesforce, or similar).
• Proficient in Google Workspace and presentation tools.

Nice to Have

• Understanding of branding, design, and packaging services.
• Experience selling creative or consulting services (not just products).
• Existing network in F&B, FMCG, beauty, or wellness industries.

Why join us?

• Be the founding member of our Business Development team — help build the function from scratch.
• Work with diverse clients across multiple industries, from startups to established brands.
• Collaborate daily with talented creative and strategy teams.
• Clear career progression path: BD Executive → Senior BD → Head of BD.
• Performance-based commission structure with uncapped upside.

Un-titled Lab Co., Ltd.
38 Sukhumvit 69 Alley, Phra Khanong Nuea, Wattana
Bangkok 10110, TH
(+66) 2 161 0252