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What does a Marketing Manager do at Un-titled Lab?

You own the top of our funnel. Un-titled Lab and Header House already have a marketing strategy, a defined MQL standard, a Case Study Engine SOP, a positioning platform, and a budget. What we don't have is someone whose full-time job is to run all of it and be accountable for the leads that come out the other end. That's this role.

You are an operator, not a strategist. The direction is set by the Managing Director — your job is to execute it consistently, measure it honestly, and improve it from the inside. You will publish our client work as case studies, turn leadership's ideas and talks into content, run our paid campaigns, and report the funnel numbers every week.

You'll work closely with the Head of Client Service and the Business Development team, brief Header House for heavier production, and report directly to the Managing Director.

Key Responsibilities

Case Study & Credentials Production

• Own the Case Study Engine end to end — capture at project close, intake, production, publishing, and tracking, following the existing SOP.
• Clear the backlog of completed projects, applying the Tier 1 / Tier 2 / Tier 3 rule to decide the depth of each write-up.
• Produce the three outputs for every case: website page, social content, and the swappable module for the master credentials deck.
• Keep the credentials deck and sales materials current so the New Business team always pitches with the latest proof.

Content Engine & Publishing

• Run the content calendar across Un-titled Lab, Header House, and the leadership personal brand channels.
• Turn raw leadership input — talks, podcasts, recordings, teaching sessions — into published Thai content. Leadership records; you produce, caption, schedule, and publish.
• Maintain the signature content series at a consistent cadence, keeping to the defined brand voice.
• Report content performance monthly and recommend what to double down on and what to drop.

Demand Generation & Campaigns

• Plan, launch, and optimise Meta campaigns, including building Custom and Lookalike Audiences from our CRM database.
• Own our lead magnets and landing pages, working with the web team to keep conversion paths live and working.
• Run email nurture sequences using our existing template library, from first engagement through to a booked conversation.
• Manage the marketing budget against the Spend Log and Deal Log, and flag over- or under-spend early.

Funnel Tracking & Reporting

• Maintain the Marketing Funnel Tracker as the single source of truth for lead volume and quality.
• Qualify inbound leads against our MQL definition before handing them to Business Development — with the context they need to have a good first conversation.
• Report MQLs, cost per MQL, and channel performance into the Weekly Scorecard.
• Run a monthly review with the MD on what the numbers say and what changes next.

Cross-Functional Collaboration

• Brief Header House for video and photo production, with clear scope and deadlines that respect their client commitments.
• Work with Business Development to understand which leads convert and feed that back into targeting.
• Work with Client Service to source client stories, testimonials, and results for case studies.
• Support the MD with materials for speaking engagements, podcasts, and partnership opportunities.

What Else?

• Keep our website content current and accurate as services and positioning evolve.
• Monitor what competitor agencies and category brands are doing, locally and regionally.
• Contribute to improving our marketing SOPs as you learn what works.
• Support Un-titled Lab's business development activities.

What do we want to see

Skills & Capabilities

• Comfortable being handed a strategy and a system, and judged on whether you shipped it.
• Can produce content yourself — you don't need a team to get a post live.
• Strong instincts for Thai social platforms and what earns attention from business owners, not teenagers.
• Confident in Meta Ads Manager: building audiences, reading results, adjusting spend.
• Can write clearly in Thai, and well enough in English to work with our materials.
• Organised enough to hold a content calendar and a budget tracker at the same time.
• Honest with numbers — you'd rather report a bad month early than explain it late.
• Having strong interest in design and branding.

Qualifications

Must Have

• Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field.
• 3-5 years in marketing execution — brand-side marketing, agency social/content, or in-house digital marketing.
• Hands-on experience running paid social campaigns with a real budget.
• Portfolio of content you personally produced and published.
• Working proficiency in Thai and English.

Nice to Have

• Experience marketing a B2B or service business, not only consumer products.
• Video editing skills (Premiere, CapCut, or equivalent).
• Familiarity with ClickUp, Notion, or similar project management tools.
• Exposure to FMCG, beauty, wellness, or F&B categories.

Why join us?

• You inherit a built system, not a blank page — the strategy, SOPs, and budget already exist, so you can start shipping in week one.
• Direct line to the Managing Director. No layers between you and the decisions.
• You'll market a business whose product is branding itself, alongside strategists and designers who care about craft.
• Access to Header House's production capability for your campaigns — most marketers your level are working with stock footage.
• Clear path to grow this into a marketing function as the pipeline grows.

Un-titled Lab Co., Ltd.
38 Sukhumvit 69 Alley, Phra Khanong Nuea, Wattana
Bangkok 10110, TH
(+66) 2 161 0252