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What does a Mid-level Brand Strategist do at Un-titled Lab?

As part of our Strategy team, you will play a vital role in conducting research, analysis, and synthesis to advance our clients’ brand strategies. Your primary focus will be on examining brands, customers, and the market to uncover valuable insights, identify challenges, and seize opportunities. Using this knowledge, you will craft comprehensive brand strategies and create captivating big ideas that establish a unique position, set them apart from competitors, and effectively engage their target customers for the long term.

1. Insights and Analysis
   • Gather and assess a wide array of data, ranging from customer feedback to surveys measuring brand recognition and engagement, using this data to discover trends and insights.
   • Conduct qualitative and quantitative research on clients’ current situation, brand strategies, customer profiles, and market share to develop a strong understanding of their strengths, weaknesses, challenges, and opportunities.
   • Identify insights, challenges, and opportunities by creating competitive reviews and situational analyses on trends, market, competitors, and target customers.
2. Develop Brand Strategy
   • Identify strengths and weaknesses to develop and reshape the Brand DNA, based on insights, clarifying the brand’s purpose, vision, mission, values, and positioning.
   • Formulate big ideas and develop strategies that set the clients apart from competitors, creating a strong position for market growth and recognition.
   • Ensure the project aligns with the business goals and brand objectives at all times.
3. Creative Brand Message
   • Deliver business, category, and competitive insights to increase the team’s knowledge.
   • Craft compelling brand messages, brand stories, and unique selling points that differentiate.
   • Create guidelines that define brand personalities, tone of voice, culture, and other elements for both online and offline.

What Else?

• Stay up to date with the latest consumer research, market trends, and industry tools and methodologies.
• Leading ideation and brainstorming sessions.
• Work flexibly and efficiently, adapting your approach to the project's and team's needs and constraints.
• Support Un-titled Lab’s business development activities.

• Strong research and analytical skills with a problem-solving mindset to draw meaningful conclusions from data.
• Creative and compelling storyteller.
• Passionate, keep energy levels high, and maintain a positive mindset.
• Open-minded strategic thinker.
• Exceptional communication and presentation skills to convey complex ideas concisely and straightforwardly.
• Having a strong interest in design and branding.

• Bachelor’s degree in Business, Marketing, Brand Management, or related field.
• Proven experience in brand strategy development, market analysis, and customer insights.
• Proficiency with verbal and written communication skills.
• Proficiency in using industry-standard research tools, methodologies, and platforms.
• A passion for branding and a keen eye for detail.

Un-titled Lab Co., Ltd.
38 Sukhumvit 69 Alley, Phra Khanong Nuea, Wattana
Bangkok 10110, TH
(+66) 2 161 0252