Job overview
The Marketing Executive will be responsible for managing the company's online content and overseeing its overall brand image. The role requires a strategic mindset, creativity, and attention to detail to ensure PRIMO is established as a thought leader in the Thai Marketing Tech industry. Key responsibilities include developing and executing marketing plans, coordinating promotional events, and creating high-quality content for multiple channels.
Responsibilities
Key Responsibilities:
Develop Marketing Strategies:
- Create and implement marketing plans to position PRIMO as an industry leader in the Thai Marketing Tech sector.
- Collaborate with the strategist team to prepare budgets and monitor marketing expenses to ensure campaigns are cost-effective.
Content Creation & Management:
- Produce and manage content for various online platforms (e.g., Facebook, LinkedIn, website, brochures, press releases).
- Ensure consistency in the brand's messaging and visual representation across all digital and physical channels.
- Monitor and adapt content strategies based on engagement metrics and trends.
Brand Image & Public Relations:
- Maintain a strong company image through well-curated content and external communications.
- Build and maintain relationships with media partners, influencers, and publishers to enhance the company’s public profile.
Event Coordination
- Organize and oversee advertising and communication campaigns, exhibitions, trade shows, and other promotional events to maximize brand visibility.
Market Research & Analysis:
- Conduct research and analyze market trends, brand perception, and competitors to identify opportunities and guide marketing strategies.
Performance Reporting:
- Track and evaluate the effectiveness of campaigns using various performance metrics.
- Generate reports and present insights to management, recommending improvements as needed.
Qualifications
Requirements:
- Passionate about Technology and the Startup Industry.
- BSc/BA in Communication Arts, Arts, Marketing, Business Administration, or a related field [MS1] .
- At least 2 years of experience in related position
- Proven experience as a marketing executive or in a similar role.
- Experience in B2B Marketing for a software company is a plus.
- Strong understanding of market research techniques and good analytical skills.
- Proficient in MS Office tools (Word, Excel, PowerPoint).
- Familiarity with social media and web analytics.
- Excellent communication and people skills.
- Strong written skills in Thai (native).
- Proficiency in English is a plus.
- A well-balanced combination of creativity and business acumen.
