Senior Creative Content Strategist

What does a Creative Content Strategist do at Header House?

As a Creative Content Strategist, you are the person who makes content worth watching. You work within the creative frameworks set by the Senior team — planning, briefing, and feeding the team with fresh ideas, trend references, and sharp hooks. This isn't a data role. It's a creative thinking role with a strategic backbone. You understand what makes people stop scrolling, why certain formats take off, and how to translate that instinct into content that works for real brands.

Key Responsibilities

Creative Direction & Ideation

• Lead campaign ideation sessions — setting the creative direction, challenging weak ideas, and pushing the team toward work that's genuinely distinctive.
• Define content concepts, hooks, formats, and storytelling approach for each campaign.
• Develop and evolve content pillars and messaging frameworks that give the creative team a clear creative territory to work within.

Creative Brief Development

• Write sharp, complete content briefs that give designers, video editors, and writers everything they need to produce without back-and-forth.
• Translate client business objectives into creative direction — not just strategy decks, but actual ideas.
• Review and give creative feedback on content before it goes to client or production.

Client Communication & Strategy

• Present content strategy and campaign concepts directly to clients with clarity and confidence.
• Build trust with clients by understanding their brand deeply and anticipating their needs.
• Manage content strategy scope within projects, flagging changes or additions proactively.

Performance Analysis & Reporting

• Track and analyse campaign performance across platforms (TikTok, Instagram, YouTube, etc.).
• Produce campaign performance reports with creative recommendations — not just what the numbers say, but what they mean for the next piece of work.

What do we want to see?

Skills & Capabilities

• A strong creative portfolio — work that shows you understand what makes content worth watching, not just well-planned.
• Proven ability to lead creative sessions and bring a team to a sharp, singular idea.
• Excellent brief-writing skills — clear, inspiring, and execution-ready.
• Confident presenter who can walk clients through creative strategy without over-explaining.
• Comfortable with performance data as a creative tool, not a reporting obligation.
• Natural mentor — someone who makes the people around them better.

Qualifications

Must Have

• 5+ years of experience in content strategy, creative planning, or a related role — agency experience strongly preferred.
• A portfolio demonstrating creative direction and content that gained real traction across platforms.
• Hands-on experience across multiple social platforms (TikTok, Instagram, YouTube at minimum) — both as a planner and as an active, curious viewer.
• Proven experience presenting strategy and creative concepts to clients.
• Bachelor's degree in Communications, Marketing, Liberal Arts, or a related field.

Nice to Have:

Un-titled Lab Co., Ltd.
38 Sukhumvit 69 Alley, Phra Khanong Nuea, Wattana
Bangkok 10110, TH
(+66) 2 161 0252